SEO or Search Engine Optimization has evolved over the years and has become more complex for sure. In order to succeed online a more Scientific approach has to be taken in order to get your desired results. We use many tools to help us analyze and determine what each web page needs to have the best chances of ranking in Google and Bing/Yahoo.
The Seven Major Types of SEO
On Page SEO (on your Websites)
This is as you would expect is SEO related to the content on your site. This is the most important aspect of SEO in 2018. Your site needs to have the right amount of well written content that is structured in a way that Google ranks it high in the search engines. The on page SEO factors that important are
- Page Title Tag
- URL Structure
- Header Tags – H1,H2,H3 and H4
- Word count, generally speaking more words are better
To determine the critical on page factors we use detailed ‘Correlation Software’ to analyses the top ranking pages and come up with a outline for the optimum content for a keyword.
Off Page SEO