SEO or Search Engine Optimization has evolved over the years and has become more complex for sure. In order to succeed online a more Scientific approach has to be taken in order to get your desired results. We use many tools to help us analyze and determine what each web page needs to have the best chances of ranking in Google and Bing/Yahoo.
The Seven Major Types of SEO
On Page SEO (on your Websites)
This is as you would expect is SEO related to the content on your site. This is the most important aspect of SEO in 2018. Your site needs to have the right amount of well written content that is structured in a way that Google ranks it high in the search engines. The on page SEO factors that important are
- Page Title Tag
- URL Structure
- Header Tags - H1,H2,H3 and H4
- Word count, generally speaking more words are better
To determine the critical on page factors we use detailed 'Correlation Software' to analyses the top ranking pages and come up with a outline for the optimum content for a keyword.
Off Page SEO
When other websites link back to a website this is considered a vote of confidence by that website. Google uses the links from other websites as a means to determine how good a website potentially is. The number of good website linking back to a website help Google decide where a website should rank in the SERPS 'Search Engine Results Page'.
There was a time when it was possible to manipulate Google by automatically building lots of back links using software tools, the techniques no longer work and website that try to use this technique run the risk of being banned by Google.
Technical SEO can have dramatic effect on overall SEO performance, they are the factors that can be implemented on the server or website.
Technical SEO Factors
- Site Crawl Rate
- Indexed Pages
- XML Site Maps
- .htaccess rules if using Apache
- 301/302 Redirects
- 404 Errors
Technical SEO is not Google Analytics,analytics, keyword research, backlinks or social media.
Adding your site to google search console is a must to detect many Technical errors.
Local SEO is making a website rank for location based searches, often there is some form of GEO modifier eg. Mortgage Broker San Diego, Emergency Dentist near me, Plumber near by. There are a number local websites and directories that are very import for Local SEO.
Google provides a website property called 'Google My Business' this is the most powerful Google Property for local businesses.
Other Important sites include
- Bing Places - https://www.bingplaces.com/
The goal of video seo is rank a video either in Google SERPS of You Tube. Many of the techniques that apply to websites do not apply to videos.
This type of SEO is often more difficult than Local SEO as the site is competing with many websites that are targeting the same keywords.
SEO for countries outside the US can often be easier than National SEO especially if you are targeting non english speaking countries. Generally speaking SEO for other countries has less competition for your major keywords. It is best practice to have dedicated pages written for the language of the country your are targeting.